I read recently that 81% of readers felt that poorly written material wastes a lot of time. Yes, 81%! It’s everyone’s responsibility to stop wasting the reader’s time. So here are five habits you need to stop right now. Why? Because they make you look [...]
Do you think you’ll impress readers by using big words? Do you use phrases like Please be informed? Kindly find attached? When you put your fingers on the keyboard, do you think, “What should I write?” If you answered yes to any of these questions, [...]
In all my years of teaching business writing skills, I’m often asked, “Why don’t they teach us this at college?” Yes indeed, why not? There’s a huge difference between academic writing and business writing. So let’s look at the differences between academic writing and business [...]
In all our writing workshops and in all my books, I recommend that after you’ve drafted a message, don’t hit ‘send’ immediately. First, it's important to take off your head! Yes, take off your head! And put on the head of… the reader! Put yourself [...]
Did you know that most people today spend over 25 per cent of their time writing? The problem is, too many messages are unclear, long-winded and confusing. Employees are losing hours reading and re-reading messages, missing key information, and making errors. Here are three ways [...]
