{"id":2548,"date":"2015-09-30T14:25:51","date_gmt":"2015-09-30T06:25:51","guid":{"rendered":"http:\/\/www.shirleytaylor.com\/blog\/?p=2548"},"modified":"2019-06-18T09:39:04","modified_gmt":"2019-06-18T01:39:04","slug":"your-company-is-only-as-good-as-its-written-messages","status":"publish","type":"post","link":"https:\/\/www.shirleytaylor.com\/blog\/your-company-is-only-as-good-as-its-written-messages\/","title":{"rendered":"Your Company Is Only As Good As Its Written Messages"},"content":{"rendered":"<p><!-- [if gte mso 9]><xml>\n<o:OfficeDocumentSettings>\n<o:AllowPNG\/>\n<\/o:OfficeDocumentSettings>\n<\/xml><![endif]--><!-- [if gte mso 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\/>\n<\/style>\n\n<![endif]--><\/p>\n<p class=\"MsoNoSpacing\" style=\"tab-stops: 14.2pt;\"><span style=\"font-size: 18px;\"><strong><span style=\"font-family: arial,helvetica,sans-serif;\">Your Company Is Only As Good As Its Written Messages<\/span><\/strong> <\/span><\/p>\n<p class=\"MsoNoSpacing\" style=\"tab-stops: 14.2pt;\"><span style=\"color: #0000cd;\"><span style=\"font-size: 14px;\"><strong><span style=\"font-family: arial,helvetica,sans-serif;\">Article written by Shirley Taylor<\/span> <\/strong><\/span><\/span><\/p>\n<div><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">This article is part of a 3-article-series. Please also take a look at these other two great articles:<\/span><\/span><\/div>\n<div><a href=\"http:\/\/www.shirleytaylor.com\/blog\/what-is-good-business-writing\/\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">&#8211; What is Good Business Writing?\u00a0<\/span><\/span><\/a><\/div>\n<div><a href=\"http:\/\/www.shirleytaylor.com\/blog\/business-writing-at-work-the-rules-have-changed\/\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">&#8211; Business Writing at Work \u2013 The Rules Have Changed<\/span><\/span><\/a><\/div>\n<p><span style=\"font-size: 16px;\"><span style=\"color: #ff8c00;\"><strong><span class=\"_5yl5\" data-reactid=\".2l.1:$mid=11443781134156=2c7df643b41cb3a2551.2:0.0.0.0.0\"><span data-reactid=\".2l.1:$mid=11443781134156=2c7df643b41cb3a2551.2:0.0.0.0.0.0\">FREE CHECKLIST! Scroll down to receive my special checklist 'Top 10 Reasons Why Your Writing Style May Not Be Working And What You Can Do About It'.<\/span><\/span><\/strong><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">The typical executive today spends approximately 20-25 percent of their time writing. Yet, very often, business writing is one of the last skills that people feel it's important to work on. But look around your workplace &#8211; do your leaders write effectively? Do people tend to listen to good writers? Are good writers able to persuade or convince effectively? <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Interestingly, many great leaders consider communication to be an essential competence in the workplace. So what about businesses in general? <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: center;\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><a href=\"http:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2015\/09\/Blogs-STTS-2015-2.png\"><img class=\"aligncenter size-full wp-image-2593\" src=\"http:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2015\/09\/Blogs-STTS-2015-2.png\" alt=\"Blogs-STTS-2015-2\" width=\"452\" height=\"361\" srcset=\"https:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2015\/09\/Blogs-STTS-2015-2-300x240.png 300w, https:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2015\/09\/Blogs-STTS-2015-2.png 750w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/a><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><b style=\"mso-bidi-font-weight: normal;\">Should effective business writing be a company-wide initiative?<\/b><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Let's look at some facts here:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">More and more of our work today is undertaken through writing rather than in person or on the phone. <\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">We depend on our writing skills to influence, persuade, encourage, collaborate, to lead.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Very often, the entire workflow depends on our writing skills.<\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">The practice of good writing can mean the difference between business or no business, action or no action, collaboration or conflict, relationship-building or relationship-busting.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Check out this video in which we look at some of the common mistakes made in business writing today. The one I'm discussing here is 'Please find enclosed herewith'. <\/span><\/span><\/strong><\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/a4mjrwJQtBI?list=PL3D7191D720E57C64\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><b style=\"mso-bidi-font-weight: normal;\">Good business writing is not easy<\/b><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">One reason why good writing is not easy is because there are lots of considerations:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">You have to think about your reader, about style and tone, about the words to use, about sentence construction, plus there's the issue of grammar and punctuation. <\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Your business writing is closely linked with company identity. You must consider what your company stands for and where it's going &#8211; what's the \"voice\" your company wants your clients to hear, and how does your company want to be perceived by the public at large?<\/span><\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">These considerations are not simple to determine, but they cannot be ignored. Conversations about these things are crucial to the organisation's success, not just the individual's.<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\">Why not get conversations like this going in your organisation? Why not get a team together to see how you can improve the communication and writing skills in your workplace?\u00a0 It's important to get people on the same page about this, and you have to start somewhere. <\/span><\/span><\/p>\n<p class=\"MsoNoSpacing\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><span lang=\"EN-GB\">To help you, I've put together a checklist of reasons why your business writing style may not be working as effectively as it should. <\/span><\/span><\/span><\/p>\n<p class=\"MsoNoSpacing\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><span lang=\"EN-GB\">This checklist also contains my top 10 strategies for improving the business writing style throughout your organisation.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNoSpacing\"><span style=\"font-size: 14px;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><span lang=\"EN-GB\">If your organisation is serious about success, it's essential to encourage effective business writing throughout your workplace.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\"><span style=\"color: #000080;\"><strong><span class=\"_5yl5\" data-reactid=\".2l.1:$mid=11443781299900=2c6f04d6566e09d0591.2:0.0.0.0.0\"><span data-reactid=\".2l.1:$mid=11443781299900=2c6f04d6566e09d0591.2:0.0.0.0.0.0\">To help you, I've put together a checklist of reasons why the writing style in your organisation may not be working as effectively as it should. This checklist also contains my top 10 strategies for improving the business writing style throughout your organisation.<\/span><\/span><\/strong><\/span><\/span><\/p>\n<p class=\"MsoNoSpacing\" style=\"text-align: center;\"><a href=\"http:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2017\/04\/Updated-thumbnail-Shirley-Taylor-Business-Writing-Checklist-Top-10-Reasons-201904.jpg\"><img class=\"alignnone size-medium wp-image-2983\" src=\"http:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2017\/04\/Updated-thumbnail-Shirley-Taylor-Business-Writing-Checklist-Top-10-Reasons-201904-263x300.jpg\" alt=\"\" width=\"263\" height=\"300\" srcset=\"https:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2017\/04\/Updated-thumbnail-Shirley-Taylor-Business-Writing-Checklist-Top-10-Reasons-201904-263x300.jpg 263w, https:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2017\/04\/Updated-thumbnail-Shirley-Taylor-Business-Writing-Checklist-Top-10-Reasons-201904-768x875.jpg 768w, https:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2017\/04\/Updated-thumbnail-Shirley-Taylor-Business-Writing-Checklist-Top-10-Reasons-201904-899x1024.jpg 899w, https:\/\/www.shirleytaylor.com\/blog\/wp-content\/uploads\/2017\/04\/Updated-thumbnail-Shirley-Taylor-Business-Writing-Checklist-Top-10-Reasons-201904.jpg 3600w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\u00a0 <a style=\"background-color: #f08409; color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-top-left-radius: 5px; border-top-right-radius: 5px; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background-position: initial initial; background-repeat: initial initial;\" href=\"https:\/\/live.sttstraining.com\/Top10ReasonChecklist\" target=\"_blank\" rel=\"noopener noreferrer\">Please Send My Free Checklist <\/a><script src=\"https:\/\/shirleytaylor.leadpages.co\/leadbox-902.js\" type=\"text\/javascript\" data-leadbox=\"145747773f72a2:101f4db6cb46dc\" data-url=\"https:\/\/shirleytaylor.leadpages.co\/leadbox\/145747773f72a2%3A101f4db6cb46dc\/5736126123868160\/\" data-config=\"%7B%7D\"><\/script><!-- [if gte mso 9]><xml><\/center><\/p>\n\n\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your Company Is Only As Good As Its Written Messages Article written by Shirley Taylor This article is part of a 3-article-series. Please also take a look at these other two great articles: &#8211; What is Good Business Writing?\u00a0 &#8211; Business Writing at Work \u2013 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,15,7,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Company Is Only As Good As Its Written Messages - Shirley Taylor&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shirleytaylor.com\/blog\/your-company-is-only-as-good-as-its-written-messages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Company Is Only As Good As Its Written Messages - Shirley Taylor&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Your Company Is Only As Good As Its Written Messages Article written by Shirley Taylor This article is part of a 3-article-series. 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