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Home > Training Programmes: Training Workshops > Energise Your E-mail Writing Skills

Energise Your E-mail Writing Skills

Energise your e-mail writing skills in this powerful one-day workshop with Shirley Taylor

One of the biggest challenges in business today has always been to communicate effectively. This has become even more crucial in today's e-world. E-mail is undoubtedly the most exciting development in business communication in recent years, and it is an essential and fundamental part of the way businesses work.

When e-mail is used effectively, it can be very powerful indeed. However, the familiarity and convenience of e-mail is resulting in sloppy, careless habits that could ruin your business and your reputation just as surely as any e-mail virus. Poor writing skills could prove costly and annoying, and they can quickly damage a person's, and a company's, reputation.

This practical, one-day workshop will help you to make the most of this wonderful communications phenomenon: e-mail. You will learn how to make technology work for you, not against you, and become a better business writer in the process.

The Internet has made it possible for us to communicate with people from all over the world. Very often, the only way those people can form an opinion of us is by looking at the way we write! So if we are what we write, come along to this powerful one-day workshop and learn how to write well!


Who should attend?
Executives, managers, heads of departments, administrators, secretaries, clerical workers, anyone who uses e-mail in business.

Methodology
Presentations, Q&A, quizzes, games, individual exercises and group work.

Participants will find the workshop humorous, informative, interesting and practical. They will be encouraged to participate and share examples from their own experience. All participants will receive a comprehensive workbook packed with tips and advice.

Participants may win a copy of one of Shirley's best-selling books during the workshop!

Objectives

  1. Appreciate the highs and lows of e-mail
  2. Understand the main problems in composing e-mails
  3. Identify old-fashioned jargon and overused clichés commonly used in e-mails
  4. Use modern business language when composing e-mails
  5. Apply the main rules of good writing to e-mail messages
  6. Structure e-mail messages logically using a 4 point plan
  7. Compose effective e-mails that will get results
  8. Improve the tone in e-mail messages
  9. Improve corporate image through effective e-mails
  10. Analyse business e-mails to improve style/tone/wording/structure

Programme Highlights

Don't let e-mail be your weakest link!

  • Common problems in composing e-mails today
  • Comparison of e-mail with traditional written communication methods
  • The good, the bad and the ugly of e-mail
  • How to make e-mail work for you not against you
  • Top 10 complaints with e-mail in practice

Steps to success in e-mailing

  • 5 simple steps to planning effective e-mails
  • The importance of SMART subject lines
  • Perfectly professional prose
  • Practice your positivity
  • Eliminating irritation caused by inappropriate tone
  • Projecting a professional image through effective writing
  • Electronic style - looking good online

21st Century e-writing rules

  • Business writing - yesterday and today
  • Main rules of good business writing
  • How to compose CLEAR e-mail messages
  • Responding efficiently and effectively by e-mail
  • Using your writing to improve relationships with customers and co-workers
  • Analysis of real business documents to improve format, style, language and tone
  • Drafting e-mails and replies

E-mail culture

  • Top Ten Tips for Effective Messages
  • Online NETIQUETTE
  • E-mail do's and don'ts
  • Sample e-mail messages

NB: Participants are encouraged to bring in some copies of e-mails that have been either sent or received, for discussion/analysis.

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Click on the link below for a full colour brochure containing full details of my public workshop.

Energise Your E-mail Writing Skills
(PDF: 1.5MB)

Adobe® Reader® required.
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