$Account.OrganizationName
Shirley Says E-Newsletter Issue 35
November 2005

Dear Reader,

First of all Happy Deepavali and Happy Hari Raya to you if you are celebrating these festivals this month. I love living in Singapore because we get to see how different cultures celebrate special days - plus of course we get extra public holidays!

Thanks to Celeste from BAX Global for writing to me to say
"I just LOVE receiving your 'News', especially when you have great tips on how to improve one's English and Writing Skills. Thanks for keeping me in your mailing list. Greatly appreciate it. Cheers!"

Well I greatly appreciate it too when I receive messages like that. Thanks Celeste, and you'll be receiving one of my personalised 'A-Z of Bloopers' notebooks in the mail very soon!

Is there something you'd like to say in Shirley Says? Do you have any feedback on what you would like to see in this newsletter? Is there anything you like? anything you don't like? Send me some feedback and I might send you a copy of my 'A-Z of Bloopers' notebook too!

Have a great November, and I'll see you again soon.

Shirley

In this issue
  • Shirley's November News
  • Doing a presentation? Risk it or Regret it!
  • A-Z of Bloopers and Blunders
  • Have YOUR say!
  • And finally ... here's COOKIE!

  • Doing a presentation? Risk it or Regret it!

    You should do risk/benefit analyses, whether it is asking someone out or doing a presentation, says my good friend and fabulous trainer,
    Alison Lester (seen with me in this photo). Here's an article from Alison that appeared in Straits Times Recruit section. Alison is a communications coach and improvisational comedian, and you can find out more about her by visiting www.ajlestercommunication.com. OK, over to you Alison ...

    THE first time I asked a boy out on a date, I was 16 years old. His name was Scotty Roberts, and I had loved him since we were both eight. He was very shy, but he had beautiful brown eyes and I had heard through the grapevine that he thought I was pretty.

    Standing a little way away down the hall, watching him get his books out of his locker, I felt ill. My tongue felt thick, my stomach a whirlpool. But I had found Scotty Roberts more charming than any other boy for eight long, silent years, so I stood there and did a final risk/benefit analysis.

    If I asked him out, the risk was he might say no. But the benefit of his saying no was that I could put down the torch I had been carrying for him since before I knew how to do long division.

    If I asked him out and he said yes, the benefit was that I would finally get to know him better. The risk was that I might find out that I did not really like him.

    Apparently, the benefits outweighed the risks, possibly because I had said no to lots of boys who had asked me out, and they seemed to have survived the ordeal.

    My mouth was dry and my heart was beating like a gorilla against the bars of my rib cage, but my legs took me over to him and I asked him to the movies.

    He said yes.

    More than two decades later, I can see the parallel between the type of high school anxiety I experienced above, and the communication anxiety of the modern workplace.

    In my work as a communication and presentation coach, I get the impression that few personal risk/benefit analyses take place during the average workday. Certainly courageous business decisions are being made, but what about courageous personal decisions?

    This is particularly true in the area of presentations, both to clients and at in-house meetings. So much emphasis is placed on the facts and figures, and so little on the delivery.

    Why? Because it feels safe to hide behind PowerPoint slides. Making the choice to entertain and engage tends to turn the tongue to potato.

    Do the analysis. Ask yourself, “If I stand in the dark and talk in a monotone about my project with lots of really detailed slides that no one listening really has the time or the inclination to read, what are the risks?”

    I think you will find there are quite a few. For one, you are likely to bore your listeners and lose their attention. By offering a proposal or a product without your personality, you cannot engage listeners in the type of lively dialogue that leads to a real working relationship.

    Now ask yourself about the benefits of taking no personal risks in a presentation. I think you will find there is only one: You feel more comfortable.

    The problem is you feel more comfortable at the expense of an open connection with your listener.

    Take the risk of being truly and deeply uncomfortable, because protecting your own comfort level is more risky than trying out a more engaging style. Holding back is unproductive and the benefits are so few.

    I coached a client who had prepared a very interesting and intelligent presentation, but who found it very difficult to smile in the parts where a smile was clearly called for.

    “I’m just not a smiley guy,” he told me.

    “So what?” I said. You do not necessarily smile in a presentation because you feel like smiling. You smile because it works. It connects you to the listener.

    When you limit the emotion you are willing to show, you risk being judged as humourless, passionless, or uninspiring.

    Do the analysis. If your tendency is always to seek comfort, let that start making you uncomfortable.

    Scotty Roberts and I went out on two or three dates. He had absolutely no social skills, and thought it was funny to stick his chewing gum on my face.

    But I do not, for a moment, regret asking him out.


    A-Z of Bloopers and Blunders

    One of the features of my new book Communication for Business 4th edition that I'm glad to say is proving very popular is the
    A-Z of Bloopers, Blunders, Common Errors and Clichés. These are featured at the end of each unit in the book.

    Here are my A-Z of Bloopers for this month:

    Marketing
    In standard English the word marketing is used to describe what companies do when they promote a product. It is not used to describe what we do when we go to the market or supermarket - this is shopping.

    For example:
    My mother does her shopping in Carre Four.
    My aunt went to the market to do some shopping.
    A lot of money is spent on marketing new products.

    Mention
    Mention and mentioned should not be followed by the word about (same as discuss and discussed).

    For example:
    The teacher mentioned that next Monday is a public holiday.
    Can we meet to discuss next week's conference.
    What did you discuss at yesterday's meeting?


    DID YOU KNOW?

    Business writing is like any other endeavour -
    the more you put into it, the more you'll get back!



    Have YOUR say!

    Thanks to Christophe Inglin, Managing Director of Shell Solar Pte Ltd, Singapore, for writing to me following my comments last month on uncountable nouns like luggage, baggage, furniture, etc. Here's what Christophe said:

    "If you want to put the cat among the pigeons, try "accommodation". The Americans still insist on using the rather horrible plural form "accommodations".

    Some nouns are countable or uncountable depending on context. For example "water" is generally uncountable when talking about the volume in a glass. But "waters" can refer to bodies of water. "Money" is usually uncountable, but "monies" can refer to various currencies.

    As usual, it is the illogical nuances that provide the spice in a language!"

    Thanks for adding some spice to my newsletter, Christophe. I'm sending you my notebook with my 'A-Z of Bloopers'.
    I hope you find it useful!

    Want to have YOUR say? Write to me at shirley@shirleytaylor.com.


    And finally ... here's COOKIE!

    Thanks to so many of you who have written to say you enjoy my Tuesday morning interviews with radio DJ Suzanne Walker on WKRZ91.3. Suzanne likes to ask me about my cat Cookie rather a lot, so many of you have expressed an interest to see what he looks like. Well here he is - isn't he gorgeous!?!

    Have a super month, and I'll be back in your mailbox again soon.

    Shirley xxx


    Shirley's November News

    Here I am having some fun with staff at a recent workshop with Aviva General Insurance, Singapore. I've really enjoyed my first 3 in-house workshops with Aviva and I'm looking forward to another 2 coming up later this month.


    COMMENTS FROM MY GUEST BOOK

    Thanks to everyone who has left me some comments on my Guest Book. It's always good to hear from you. Here's one I just received from Jonathan Lim, Tax Consultant, Management & Consultancy Services Sdn Bhd:

    "Dear Ms Shirley Taylor, I am Jonathan Lim. Your book entitled Model Business Letters, E-Mails & Other Business Documents is a very good book for it contains all the essentials for good communication. I do not hesitate to recommend to my friends, business associates, colleagues at MBA classes and relatives."

    Thanks for that, Jonathan. And if you send me your address I'll be happy to mail you my 'A-Z of Bloopers' notebook.


    SHIRLEY'S 2005 SCHEDULE
    OF PUBLIC WORKSHOPS

    2005 is coming to a close soon - gosh, it went so quickly! I still have two more public workshops between now and the year-end though.
    As these are the last two public workshops of the year, there will be some special lucky draws with attractive prizes - so for further details please call
    Sam Loo from Learner's Choice
    on 63762018.

    Power Up Your Business Writing Skills
    8-9 December

    Success Skills for Secretaries
    & Support Staff

    9 November


    NEW PUBLIC WORKSHOPS IN 2006

    Thanks to so many participants who have said "Shirley, are you coming up with any new workshops for 2006?" The answer is YES. I'll be coming up with two new workshops for 2006 - a one-day workshop on effective communication skills and another one-day workshop on business writing skills, sort of a follow-up or refresher course for people who have attended my two-day Power Up Your Business Writing Skills workshop. Watch this space for further details coming up next month!


    IN-HOUSE TRAINING WITH SHIRLEY

    I'm delighted to have worked with some great companies doing in-house training in business writing skills. Just recently I've conducted workshops for
    Aviva General Insurance, Sumitomo Corporation Singapore, ABN AMRO Bank, Asia Pacific Breweries, Degussa SEA, Epson Singapore, Golden Village, Prudential Assurance Co, and many more.

    If you are interested in improving the communication skills, e-mail and business writing skills of your staff - and want to have some fun in the process - please contact me at shirley@shirleytaylor.com or give me a call on 64726076. I will be happy to discuss how we can make my workshop fulfil your individual requirements.


    Quick Links...

    A-Z of Bloopers, Blunders, Common Errors and Clichés

    Shirley's workshops and seminars

    Shirley's articles on learning

    An interview with Shirley

    Shirley's books

    Shirley's photo gallery

    The communications guru from down under -
    Ricky Lien



    Forward this newsletter to your friends and ask them to join my mailing list! It's easy - just type your e-mail address in this box and click JOIN!
    Telephone: (65) 96355907