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Shirley Says E-Newsletter Issue 32
August 2005

Dear Reader,

My lovely Mum was the best supporter I could ever have, and I know she would be very proud this month to know about the publication of my latest book: Communication for Business 4th edition. I'm very proud of this new edition too, and you can read more about this in my first article below.

My good friend Ricky Lien has written the unit on Oral Presentation Skills for my new book, so I'm pleased to include a guest article from Ricky in this month's Shirley Says.

Also this month is news of the Malaysian Executive Secretaries Seminar coming up in KL in September.

I'm still in UK as I write this issue of Shirley Says but I'll be back in action in Singapore soon, and am looking forward to meeting more new friends at my public workshops in Singapore in August and September - dates and details here. Take a look at some photos from previous workshops on my Photo Gallery.

Have a good August, and I'll see you again in September with another Shirley Says.

In this issue
  • A Tribute to my Dear Mum
  • Communication for Business 4th edition
  • Attention Malaysian Secretaries
  • Presentation skills
  • And finally ...

  • Communication for Business 4th edition

    I am pleased to announce the recent publication of my new book - Communication for Business 4th edition. If anyone had told me way back in 1991 that my first book would become so successful that it would be used by many people all over the world, and that in 2005 I would be celebrating the 4th edition, I would never have believed it! It's true though, and I'm very proud and happy about it.

    Communication is and always will be the lifeblood of any organisation, and just like any other endeavour, the more you put into it, the more you'll get back!

    The 4th edition of this popular book should be in your bookstores now, and of course I shall have it on sale at all my workshops. By using the tried and tested techniques, tips and guidelines presented in this book, I hope you will enjoy learning to communicate your ideas effectively and professionally, and so enhance your own career as well as the success of your organisation.



    SPECIAL LAUNCH IN SINGAPORE

    My publishers Pearson Education are planning to hold a special presentation and launch for Communication for Business 4th edition soon. I'll be mailing you again within the next few weeks with details. Don't miss this great opportunity to attend my special presentation at the launch, and you might even win copies of the new edition. Look out for more details in your mailbox SOON.


    Attention Malaysian Secretaries

    This is a photo of me with participants at the 2004 Malaysian Executive Secretaries Seminar. And guess what? Yes, I'm coming to Kuala Lumpur again in September 2005. I'm looking forward to working with Quest Learning again with another Malaysian Executive Secretaries Seminar, co-presented by my good friend KC See.

    This is the programme that will take you to a higher level faster. This comprehensive seminar will show you how to enhance your productivity, be more successful, and transform your job into a rewarding and enjoyable one! You will learn how to handle the demands of your job as a PA or Executive Secretary with assertiveness, confidence and professionalism.

    I'm looking forward to visiting KL again, and shall be presenting one day on the topic of Enhanced Communication Skills. KC See will be presenting on the second day on Self-Mastery and Management Skils.

    This seminar will be held on 28-29 September 2005 at the Melia Hotel in Kuala Lumpur, so if you are a secretary in Malaysia, don't miss it. For registration details please click here.


    ATTENTION SECRETARIES IN SINGAPORE

    I don't want secretaries in Singapore to feel left out. Coming up in Singapore in the next few months is my one-day workshop, Success Skills for Secretaries & Support Staff - the dates for your diary are 6 September and 9 November. Check out more details here or for further details contact Sam Loo from Learner's Choice on 63762018.


    Presentation skills

    Here I am with my good friend and great trainer
    Ricky Lien
    recently celebrating the publication of my new book. I'm very happy to say that Ricky agreed to write a chapter of my new book on Oral Communication Skills. In this article here, Ricky gives some advice about how to make perfect presentations. If you want to learn more from Ricky, visit www.mindsetmedia.com.sg and sign up for his fabulous monthly newsletter.

    The usual and easiest advice to give any newcomer to public speaking or business presentation is to stand up, speak out, handle the questions asked, and sit down. That's the easy part. But how do we handle the nerves and how do we stand and use our body language? All public speakers or presenters need to accept nervousness as an occupational hazard. And how do we use our voice? This article will address some of those issues.

    Nervousness

    We can reduce the amount of nervousness by doing the following drill:

    1 Prepare yourself early
    Do a serious amount of preparation; in fact, prepare so much that you can actually see your presentation in your mind's eye so that you don't need to look for words or ideas during the speech.

    2 Practice your speech
    Begin your practice of the speech as soon as you can, and do it with imagining seeing your audience. What you want to do is to reduce the speech or presentation to a routine, as far as possible, before the event.

    Confidence

    • Fake it till you make it. Appear confident to your audience.
    • Make your affirmation, for example, “People listen to me when I talk, because I have something important to say”. Or, “I am among friends, I am enjoying this, so yes, let's go!”
    • Be deliberate, but not pompous. If you need to walk to the stage or rostrum, don't rush. Walk confidently, hold your head up high, the audience will wait for you.
    • Remember to use deep breathing. As you're walking towards the rostrum or as you rise to speak, breathe deeply and steadily to calm your nerves.
    • Slowly, and deliberately, look at the audience, maintain your steady deep breathing.
    • Memorise your opening paragraph (and your closing paragraph). Practicing this will help you get into your character, and ready to begin the speech or presentation.
    • Don't panic. If you do forget what you're going to say, and your mind goes blank, pause. If necessary, go over the words that you've just said or even summarise the part of the speech that you've already delivered, and proceed confidently.

    Using your voice

    There is a whole lot to do with voice, but in brief, pay attention to the following points:

    1. Project your voice so that the people in the last row can hear you.
    2. Speak low, avoid high pitch voices.
    3. Phrasing – do not break up phrases, for example
      Incorrect: Vermicelli flour is / made from / rice and/ rice comes from/ padi fields.
      Correct: Vermicelli flour is made from rice/ and rice/ comes from padi fields.
    4. Volume – speak up with sufficient volume to fill the room.
    5. Pitch – Avoid a tense and irritating high pitch. Use your middle ranges as a base from which to move upwards or downwards.
    6. Pace – Variations in pace will assist you in using your voice to the best advantage and avoid being monotonous.
    7. Speak clearly – clear articulation is essential, don't be lazy in your speech. Use your tongue, move your mouth, pronounce your consonants and verbs sharply, produce them deliberately, and don't swallow or allow your words to fade away.


    And finally ...

    Please write to me with any feedback you have, or tell me what you want to see in my e-newsletter. I'd love to hear from you. Write to me at shirley@shirleytaylor.com.

    Happy National Day to all Singaporeans this month. Have a great August, and I'll see you in August!!!

    Shirley

    PPS: You may reprint this newsletter or forward it to your customers and colleagues. However please keep this copyright and contact information intact:

    Copyright Shirley Taylor 2005. Shirley Taylor is author of several popular books on effective communication and business writing. She lives in Singapore and works as an international trainer, seminar leader, professional writer and conference speaker.


    A Tribute to my Dear Mum

    Many apologies to all my readers for an extended absence from your mailbox. Unfortunately there was no June or July Shirley Says. I have had to make several trips back to the UK recently due to my Mum's ill health, so my newsletter had to take
    a back seat.

    I'm sorry to say that my dear Mum passed away on 22 July, aged 79. She has suffered a great deal of discomfort, pain and torment in recent years,
    and it is a blessing now to know that she is
    free from pain and finally at peace.
    My Mum will be in my thoughts and in my heart always. God bless her.

    I'd like to say a huge thank you to all my friends around the world for their love and support at this very sad time.


    SHIRLEY'S 2005 SCHEDULE
    OF PUBLIC WORKSHOPS

    I have several public workshops coming up over the next few months. To download the pdf flier, please click on the links. For further details please call
    Sam Loo from
    Learner's Choice
    on 63762018.

    Power Up Your Business Writing Skills
    24-25 August
    13-14 September
    19-20 October
    6-7 December

    Success Skills for Secretaries
    & Support Staff

    6 September
    9 November

    Energise your E-mail Writing Skills
    21 September
    16 November


    COMMENTS ON THE 4TH EDITION OF
    COMMUNICATION FOR BUSINESS

    Here is what some people are saying about the 4th edition of Communication for Business:

    "Shirley's clear writing style and examples of business documents have made this book popular for almost 15 years. Once again, Shirley has used material that is topical and timeless, with eye-catching graphics and up-to-date realistic assignments. Her fourth edition is sure to be another winner."

    Marion Goldacre, Programme Leader, Office Administration, Lincoln College, UK

    "I teach Business English and Communication Skills, and recommend your books to many of my students.
    I also follow up and make sure they have bought them! Your clear, practical approach and the straightforward language you use is ideal for my non- native learners, and the guidance you give in structure, style and tone of business documents is excellent."

    Martin Jack, Aarhus Business College, Denmark

    "Shirley's approach to modern business communication is clear and simple, which serves well to reinforce the message. She not only makes her books user-friendly, but also fun and memorable, just like her workshops. I highly recommend this book to anyone who feels their business writing is not as powerful as it could be."

    Angela Keane, Communications and Media Trainer, Beijing

    Check out some more testimonials for the 4th edition.

    Quick Links...

    A-Z of Bloopers, Blunders, Common Errors and Clichés

    Shirley's workshops and seminars

    Shirley's articles on learning

    An interview with Shirley

    Shirley's books

    Shirley's photo gallery

    The communications guru from down under -
    Ricky Lien



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