Shirley Taylor Training and Consultancy
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  Shirley Says . E-Newletter Issue 2 
December 2002 
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Dear Reader,

First of all, a huge thank you to all who wrote to me after receiving my first
e-newsletter. It was fantastic to receive such a great response, and to know you enjoyed the first issue.

Special thanks to all those who wrote in with suggestions for a name for my
e-newsletter. There were so many suggestions - including Wise Words from the Wise One (thanks for that!), Cool Shirley, Shirley's Tete-a-Tete and Shirl's Whirl'd (very clever, that one!) I chose Shirley Says because it seemed simple, brief and straight to the point - rather like our business writing should be these days.

This month I'm pleased to introduce the new Links to Learning channel on my website. Every month I will be adding new pages so that you can learn more about good business writing skills.

I hope you enjoy this month's e-newsletter, and don't forget to write to me at news@shirleytaylor.com with your comments.

Shirley

In this issue
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  • Shirley Says
  • Don't let your e-mail turn into an e-NAIL in your business coffin
  • Review of the comma
  • Quiz time
  • And Finally ...

  • Don't let your e-mail turn into an e-NAIL in your business coffin
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    E-mail viruses make front-page newspaper headlines. They cost decent computer users a lot of money, they waste our time and energy, and they cause unimaginable distress to people all over the world. Could anything be worse? What about the damage that people are causing to themselves every day by taking e-mail for granted? The familiarity and convenience of e-mail is resulting in sloppy, careless habits that could ruin your business and your reputation just as surely as any e-mail virus.

    Electronic mail is having a phenomenal effect on the way we communicate. E-mail is not just a quick, easy and relatively cheap way to keep in touch with family and friends. It has also become an essential tool in business, a fundamental part of the way in which we work. However the explosive growth of e-mail has created some problems, mainly because there have never been any guidelines on how to compose e-mail messages, no definitive guide to common standards and expectations among writers of
    e-mail. Consequently systems are being overloaded, communication is rampant, reputations are being damaged, feelings are being hurt and time is being wasted.

    One of the main advantages of e-mail is speed, but the pressure of coping with an ever-increasing mailbox is adding to the pressures people already face at work. This is resulting in messages being sent without much thought or planning, with important details missing, with spelling and punctuation errors, and with abbreviations that some people don't like and others simply don't understand. Some messages look like they are written in code! And people are even neglecting the common courtesies of a greeting and sign-off just for the sake of speed!

    When I was doing some research for my book Guide to Effective E-mail, a friend of mine said:

    When I receive a message that has lots of mistakes - spelling errors, punctuation, grammar - I think the reader has no respect for me because he/she couldn't take just one minute to check it through before hitting 'send'.

    (Ricky Lien, website www.mindsetmedia.com.au)

    If you want to improve your electronic rapport with customers and colleagues, if you want to show some RESPECT for your readers, please read the rest of this article.

    And remember - it's not a computer you are talking to - it's a real live human being!

    As one contributor to my e-mail book is quoted as saying .....
    "Don't let your e-mail turn into an e-NAIL in your business coffin."

    Continue reading this article on e-mail writing »

    Review of the comma
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    One of the most common problems in business writing today is getting the comma in the right place. I see so many commas where there should really be full-stops.

    Using commas is largely a matter of taste and style, but one thing is for sure - they should not be overused. When I first revised Gartside's Model Business Letters in 1992 many of the letters were full of commas and very long sentences. Take a look at this example:

    Unfortunately, if we invest in new machinery, and the market falls again, as it has been predicted, we may, possibly, find ourselves with too much production capacity, and this may, therefore, result in even more serious problems.

    While all the commas in this sentence are placed correctly, there are far too many of them and they make the sentence jerky. In today's business writing we should keep sentences short and cut out unnecessary commas. For example:

    We must give serious consideration to the issue of investing in new machinery. If the market falls again, as it has been predicted, we could find ourselves with increased production capacity. This may then result in even more difficulties.

    TIP: A comma represents a short pause. When reading any written messages, don't just see words on paper (or screen) - imagine you are reading the sentences out loud. This will help you to place the commas and full stops correctly.

    Click here to read more about the rules for the comma
    (PLEASE read these rules before you attempt the quiz)
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    Quiz time
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    LAST MONTH'S QUIZ

    For the answers to last month's quiz please click here.

    Most of the examples in last month's quiz were full of long-winded jargon and boring, standard clichés that were designed by our great-grandfathers to add padding and length to sentences. Unfortunately, too many people are still using these standard clichés in their writing. I'm on a mission to get more people to start writing in active voice, using a proactive style that expresses your own personality. The key is to try to "write as you speak". I hope you will help me in my mission.

    To read more about business writing yesterday and today, click here to go to this section of my NEW Links to Learning channel.

    THIS MONTH'S QUIZ

    Using the rules for the comma in this month's featured article and in Links to Learning, punctuate these sentences (answers next month):

    1. I asked for John Tan's personnel file but I received the file of John Lim by mistake.
    2. My daughter Wendy will accompany me to the party tomorrow.
    3. Mary has had a distinguished challenging career.
    4. Our new swimming pool which we are all so excited about will be finished next month.
    5. Proofreading is often difficult because for the most part you read what you thought you wrote.
    6. These magazines are of course aimed primarily at teenagers.
    7. If you have something unpleasant to write try to phrase it in a way that will soften the blow as much as possible.
    8. As you probably know these machines are excellent if they are looked after well.
    9. Fraser Lim a member of staff in your department has reported being unhappy with his present position.
    10. To avoid misunderstanding and achieve effective results keep your sentences to an average of 15 to 20 words.

    And Finally ...
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    That's all for December.

    I'll be going home to Sheffield, England, to spend Christmas with my lovely Mum. I'll be taking my trusty laptop with me, of course, so I will still be able to keep in touch through e-mail.

    I'll be back in Singapore in January and will be back in your mailbox again soon with a new year issue of
    Shirley Says.

    TIP OF THE MONTH
    Good writing is like any other endeavour.
    The more you put into it, the more you'll get back!

    Don't forget to enter this month's competition - I want your Tip of the Month (see the right-hand column under WIN A BOOK COMPETITION). If I publish yours, you will receive a copy of one of my books with my compliments. Write to me now with TIP OF THE MONTH in the subject line.

    Remember, I'd love to hear from you with comments on this issue and suggestions for future issues of my e-newletter. Please write to me at news@shirleytaylor.com.

    Happy Christmas and Happy Holidays!

    Shirley

    PS: You may reprint this e-newsletter or forward it to your customers and colleagues. However please keep this copyright and contact information intact:

    Copyright Shirley Taylor 2002. Shirley Taylor is author of several popular books on effective communication and business writing. She lives in Singapore and works as an international trainer, seminar leader, professional writer and conference speaker. Visit http://www.shirleytaylor.com.


    Shirley Says
    It's official!
    My e-newsletter now has a name. Here I am raising a toast to René Patat from
    ABN AMRO Bank
    in Sydney, Australia
    who suggested the name Shirley Says.
    Congratulations, René.
    An early Christmas present in the form of my book
    Essential Communication Skills

    will be winging its way to you soon.

    WIN A BOOK
    COMPETITION

    This month I'm looking for some good tips that I can use as TIP OF THE MONTH - and for the first issue of the new year we need a really good, relevant TIP.

    So get your thinking caps on, and write to me at news@shirleytaylor.com putting TIP OF THE MONTH in your subject line.

    The person who suggests the best TIP will win a copy of my book
    Guide to Effective E-mail,
    and of course it will be featured in the new year issue of Shirley Says
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    GOOD TO MEET YOU

    It was good to meet lots of new people at the JobsDB Networking and Learning Event at Le Meridien Hotel in Singapore on 29 November. As promised, I put all your business cards in a bowl and pulled out the name of
    Linda Thia from Singapore Computer Systems Ltd. Congratulations Linda! I will be sending you a copy of my book Pocket Business Communicator courtesy of
    Pearson Education Singapore (thanks Adrian).

    CONGRATULATIONS to
    d'Oz International Pte Ltd
    who are celebrating the official launch of their company and their new website at the Oriental Hotel, Singapore on 10 December.
    I look forward to working closely with you next year.

    SHIRLEY'S
    UPCOMING APPEARANCES

    23/24 January 2003
    9 am to 5 pm
    Singapore
    "Transform your Business Writing Skills"
    organised by JobsDB.
    Call Serene Lam on 96693468 or e-mail her at serenelam@jobsdb.com.sg.

    27/28 February 2003
    9 am to 5 pm
    Singapore
    "Transform your Business Writing Skills"
    organised by
    Learner's Choice.
    Call Sam Loo on 97562701 or e-mail him at samlch@pacific.net .sg.

    THANKS FOR YOUR COMMENTS ON ISSUE 1

    Thoroughly enjoyed reading your first issue. Creative juices working at best.
    (Linnet, Singapore)

    Your newsletter is terrific - great layout, lively content, easy to read and navigate.
    (Angela, Beijing, PR China)

    Your newsletter is a great idea. There is a lot of interest here in your work and progress.
    (Elaine and John,
    Kudos Training, Surbiton, Surrey, UK)

    Your article on "Seven deadly sins of business writing" is interesting and enlightening, and it's written in such a friendly and humorous style. (Emily Ho, Singapore)

    Congrats on your new
    e-newsletter. It's fantastic!
    (Ashley, Singapore)

    Really enjoyed your
    e-newsletter.
    (Liz and Keith,
    Perth, Australia)

    Congratulations! I enjoyed the newsletter. Keep it up!
    (Mukesh, India)

    Impressive and well done!
    (Steven, Singapore)

    Your newsletter was informative, with an interesting layout.
    (Sanjiv, India)

    Your e-newsletter certainly looks exciting and I look forward to the next issue.
    (Susan, Singapore)

    It's fabulous and very creative.
    (Angeline, Singapore)

    Colourful and informative!
    (Joe, Toronto, Canada)

    Your newsletter looks fantastic!
    (Ernestine, Harlow, UK)

    Looks groovy!
    (Douglas,
    Massachusetts, USA)

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