Shirley Taylor’s Guide to Effective E-mail

ISBN 981-04-3879-6 Published in 2001 TransQuest Asia Publishers Pte Ltd, Singapore

E-mail is undoubtedly the most exciting and innovative development in business communication in recent years. Businesses can now communicate globally with customers, staff, suppliers etc, 24 hours a day, 7 days a week. E-mail is an essential and fundamental part of the way they work. However, because of the apparent ease of sending an e-mail message, computer systems have been flooded with an excessive volume of information. This great avalanche of e-mail is also causing its share of problems. When e-mail is used effectively it can be very powerful indeed. But when it is used ineffectively it can be costly, annoying and it can also damage a person's, as well as a company's, reputation.

In this Guide to Effective E-mail I have tried to establish some "rules of the road" by reminding readers that there are real live people at the end of the line. The concept of e-mail is examined and then set within both the general business environment and also the technological explosion that has give it life - the Internet. The Guide presents readers not just with a "how to" but also with a "why?" Clear guidance is give in 10 simple steps, from how to compose CLEAR messages with SMART subject lines to how to set up an e-mail policy.

Guide to Effective E-mail will help you to improve your online communication skills, enhance productivity and improve your electronic rapport with customers and colleagues.

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